Grip Gravity Climbing
An online store for Grip Gravity’s climbing products, integrating Shopify for simple updates by the client and automatic product syncing.
Client
Grip Gravity Climbing
Services
- Design
- Development
- Shopify E-Commerce Integration
- SEO Optimization
Timeline
6 Weeks
Tools
- Next.js
- Shopify
- Tailwind CSS
- Vercel
The Challenge
Grip Gravity needed an online store that reflected the quality of their products and appealed to a dedicated climbing community. Their old storefront was slow, visually inconsistent, and difficult to manage when adding or updating products.
The Solution
I built a custom Next.js storefront integrated with Shopify to combine a high-performance frontend with simple backend management. The new site uses dynamic product pages, a clean product grid, and smooth transitions for an engaging, polished user experience. The design highlights Grip Gravity’s earthy, minimal branding while keeping navigation intuitive and conversion-focused.
The Outcome
The redesign improved load times by over 60% and streamlined product updates through Shopify’s CMS. The brand now has a visually cohesive, fast, and scalable online presence that strengthens customer trust and drives sales.