Roofing Websites That Bring You More Jobs
Custom roofing sites that rank locally and show homeowners your work before they call. Referrals are most of my work, so your results matter long after launch.
What a Roofing Site Can Include
Depending on scope, a project can include any of the following. Your proposal lists exactly what is in yours, so there is nothing to guess at.
Design and Development
Custom design and clean code built around your brand and the roofing work you want more of.
Fast Load Times
Built to load fast on a phone, which is where most homeowners will find you.
On-Page SEO Setup
Titles, headings, metadata, and schema markup so search engines read your pages correctly.
Easy to Contact
Your phone number stays visible, with a short quote request form on every page.
Job Photo Gallery
Room to show completed roofs, with before and after photos of real jobs.
Domain and Email Setup
New domain or existing one, the setup and business email are handled for you.
Hosting and Deployment
Managed hosting with SSL and deployments handled, so you never touch a server.
Direct Access
You work with me directly through launch. No account managers, no handoffs.
A dated site loses the lead before you ever hear from them.
Most roofing jobs start with a Google search, and a dated site loses the lead before you ever hear from them. Here is what homeowners check first:
- Reviews and ratings from local homeowners
- Photos of real jobs in their area
- Proof you're licensed and insured
- Which cities or areas you serve
- How to get a quote fast
- Whether you help with insurance claims
Slow sites lose leads and hurt your Google ranking.
No location pages means no visibility outside your main city.
Job photos and reviews turn site visits into quote requests.
Why Local SEO Matters for Roofing Companies
Roofing leads often follow storm damage or a sudden leak. A homeowner in that position does not browse for options, they search "roofer near me" and call one of the first three results. A roofing website is not competing on design alone, it is competing on whether Google trusts it enough to show it first.
Location Pages
A separate page for every city or region served tends to outrank one page trying to cover an entire service area at once.
Service Pages
Roof replacement, repair, and storm damage inspections on their own pages give Google more specific content to match against each search.
Page Speed
Most searches for a roofer happen on a phone. A slow-loading page tends to lose that visitor before it ever loads.
Real Content Depth
Thin pages with a couple hundred words rarely hold a top position for long, even if they rank briefly after launch.
A roofing website built around this structure, rather than a single homepage trying to cover everything, is what tends to move a site from the bottom of page one into the top three results over time.
About The Process
Five clear phases from first call to launch.
Starts with a one-on-one call to discuss your goals, audience, and the purpose of your website. This is where I learn what sets your business apart and what success looks like for you. By the end, you'll have a clear picture of the plan, and I'll have everything needed to put together a detailed proposal.
A no-pressure conversation with no commitment required to get started.
Just bring your ideas. A few reference sites or competitor examples help, but nothing is required.
After the call, you'll receive a detailed proposal with goals, scope, timeline, and pricing.
Once the proposal is approved, planning begins. I outline your site structure, content needs, project timeline, and relevant competitor insights. Before design begins, you'll know exactly which pages are being built, what content is required, and when each milestone will be delivered.
Every page planned before design begins so nothing gets missed.
I review what others in your space are doing so your site is positioned to stand out.
Priorities shift, and adjustments to the plan are easy to make before design work starts.
With the plan approved, I move into design. This phase is about establishing the right visual direction for your brand and getting alignment on the look and feel. You'll review mockups, share feedback, and sign off on the direction before development begins.
No revision caps within reason. Refinements continue until you're completely happy with the look and feel.
Colors, fonts, and visual style are locked in early so there's a clear direction going into development.
I can work with what you have or suggest colors, fonts, and visuals that fit your goals.
Once the design is approved, development begins. I build using modern, high-performance tools like Next.js and Tailwind CSS, ensuring your site loads fast, looks great on every device, and follows SEO best practices. You'll receive progress updates and can preview the site in a private test environment before launch.
Built with Next.js and Tailwind. Includes a third-party speed report after development.
Connect analytics, contact forms, booking tools, and email marketing platforms.
Need to edit content yourself? I can integrate Sanity for easy, ongoing content management.
The launch phase is where everything comes together. Before going live, I thoroughly test your website across devices, browsers, and screen sizes to ensure everything performs flawlessly. I handle deployment, hosting setup, and performance configuration so your site launches smoothly.
Reliable, fast hosting with SSL, monitoring, backups, and light ongoing support.
Get Google Workspace or Microsoft 365 configured with your custom domain.
Google Analytics or similar tools set up so you can track traffic from day one.
What It Costs
Three tiers, priced up front. Every one includes clean development, SEO setup, and full ownership of everything I build. What changes between them is how much is designed from scratch and how much research goes into it.
Essential
A clean, fast site built with my custom premium component library and tailored to your brand.
- Up to 8 pages
- Built from proven, custom components
- Technical SEO configuration
- Domain, email, and contact form setup
- Typically launches in about 2 weeks
Custom
A design built from scratch around your business and how your customers decide.
- Everything in Essential
- Fully custom design
- Keyword research
- Conversion focused layout and copy guidance
- Typically launches in 2 to 3 weeks
Growth
Custom design plus extensive research and conversion tracking configuration.
- Everything in Custom
- Local competitor and market research
- Google Business Profile optimization
- Conversion tracking and analytics setup
- Performance report after launch
Hosting and maintenance$25/mo
What every site needs to stay online, fast, and secure.
- Managed hosting with SSL
- Automatic backups
- Security and dependency updates
- Light ongoing support
Care plan$149/mo
Optional. For businesses that want the site actively worked on.
- Everything in hosting and maintenance
- Monthly report on traffic, search visibility, and conversions
- Up to 2 hours of content updates and edits each month
- Ongoing keyword and ranking monitoring
Hosting is optional if you already have your own provider.
Need something bigger?
Web applications, ecommerce, and custom integrations are quoted individually.
Roofing Website Questions
The things people usually want to know before starting a project.
How long does it take to build a roofing website?
Most projects are finished in 2 to 4 weeks, but this varies drastically with scope. A focused site moves quickly, while a larger build with many service and location pages takes considerably longer. You'll have a realistic timeline before anything starts.
Why does SEO matter for roofing companies?
Most homeowners searching for a roofer go straight to Google. If your site isn't structured for local search, those leads are going to whoever is. SEO foundations are built into every project.
How do I get my roofing site to rank higher?
Location pages, fast load times, and properly structured service content are all factors within the site itself that Google rewards. A site with a dedicated page for each area you serve tends to perform significantly better than a generic one-page site.
What actually drives more roofing leads?
Real job photos, visible reviews, and a clear path to request a quote. Homeowners want to see your actual work before they call, and the site needs to make contacting you just as easy.
What if I already have a website?
I'll audit what you have and identify exactly what's costing you leads. The new site is built better, and the transition is handled so you don't lose any existing Google rankings in the process.
Do I own the website when it's finished?
Yes. The domain, the code, and the content are yours. I register the domain in your name, or transfer an existing one, and everything I build stays with you if you ever decide to work with someone else.
Still have a question?
Happy to answer anything specific to your situation before you commit to anything.
Let's Talk About Your Project
Tell me more about your business, and I'll follow up with you to provide a proposal covering scope, timeline, and pricing.