Websites Built For Roofing Contractors
Custom roofing sites built for local search that show homeowners your work before they call. Referrals are most of my work, so your results matter long after launch.
What a Roofing Site Can Include
Depending on scope, a project can include any of the following. Your proposal lists exactly what is in yours, so there is nothing to guess at.
Design and Development
Custom design and clean code built around your brand and the roofing work you want more of.
Fast Load Times
Built to load fast on a phone, where many homeowners will first see your site.
On-Page SEO Setup
Titles, headings, metadata, and schema markup so search engines read your pages correctly.
Easy to Contact
Your phone number stays visible, with a short quote request form on every page.
Job Photo Gallery
Room to show completed roofs, with before and after photos of real jobs.
Domain and Email Setup
New domain or existing one, the setup and business email are handled for you.
Hosting and Deployment
Managed hosting with SSL and deployments handled, so you never touch a server.
Direct Access
You work with me directly through launch. No account managers, no handoffs.
A dated site can cost you the lead before you ever hear from them.
Many roofing jobs start with a Google search, and a dated site can cost you the lead before you hear from them. Here is what homeowners look for:
- Reviews and ratings from local homeowners
- Photos of real jobs in their area
- Proof you're licensed and insured
- Which cities or areas you serve
- How to get a quote fast
- Whether you help with insurance claims
Slow pages frustrate visitors and can hold back local search.
Pages for nearby towns can help you appear in those searches.
Job photos and reviews make it easier to request a quote.
What Local Search Comes Down To
Roofing leads often follow storm damage or a sudden leak. A homeowner in that position is likely to search "roofer near me" and call one of the first few results. Whether you are one of them depends mostly on four things.
- 01
Google Profile
Reviews and photos there build local signals that tend to help your site rank too.
- 02
Locations
Target the towns you actually work in, since distance still shapes local results.
- 03
Service Pages
Roof replacement, repair, and storm damage inspections on their own pages give Google more specific content to match against each search.
- 04
Reviews
Recent ones on the page someone lands on, not buried on a testimonials tab.
About The Process
Five clear phases from that first conversation to launch.
Starts with a call or email to discuss your goals, audience, and the purpose of your website. This is where I learn what sets your business apart and what success looks like for you. By the end, you'll have a clear picture of the plan, and I'll have everything needed to put together a detailed proposal.
A 30-minute call if you'd like to talk it through, or email if you'd prefer to take some time and think through your answers.
Just bring your ideas. A few reference sites or competitor examples help, but nothing is required.
Once we've talked through the goals, you'll receive a detailed proposal with scope, timeline, and pricing.
Once the proposal is approved, planning begins. I outline your site structure, content needs, project timeline, and relevant competitor insights. Before design begins, you'll know exactly which pages are being built, what content is required, and when each milestone will be delivered.
Every page planned before design begins so nothing gets missed.
I review what others in your space are doing so your site is positioned to stand out.
Priorities shift, and adjustments to the plan are easy to make before design work starts.
With the plan approved, I design by building. Each direction goes straight onto a private staging site instead of a static mockup, so you're clicking through the real thing, not a picture of it. We refine it together until you're happy with the direction.
Every design direction is built directly on a private staging site rather than drawn as a flat image, so what you're reviewing is the real thing.
I can work with what you have or suggest colors, fonts, and visuals that fit your goals.
No revision caps within reason. Refinements continue until you're completely happy with the look and feel.
Once you're happy with the design, I move forward with it and build out the rest of the site on the same staging site, connect the tools you need, and keep tweaking until you're happy with the result.
Built with Next.js and Tailwind CSS, so the site loads fast, looks great on every device, and follows SEO best practices.
Connect analytics, contact forms, booking tools, and email marketing platforms.
Need to edit content yourself? I can integrate Sanity for easy, ongoing content management.
The launch phase is where everything comes together. Before going live, I thoroughly test your website across devices, browsers, and screen sizes to ensure everything performs flawlessly. I handle deployment, hosting setup, and performance configuration so your site launches smoothly.
Reliable, fast hosting with SSL, monitoring, backups, and light ongoing support.
Get Google Workspace or Microsoft 365 configured with your custom domain.
Google Analytics or similar tools set up so you can track traffic from day one.
Packages & Custom Quotes
Split 50% upfront, 50% before launch. 0% APR payment plans available.
Custom Website
A design built from scratch around your business and how your customers decide.
- Fully custom design
- Up to 10 pages
- Conversion focused layout and copy guidance
- Technical SEO configuration
- Domain, email, and contact form setup
- Typically launches in 2 to 3 weeks
Custom Website + Research
Keyword and local market research, plus tracking that shows how many leads the site brings in.
- Everything in Custom Website
- Keyword research
- Local competitor and market research
- Google Business Profile optimization
- Conversion tracking and analytics setup
- Performance report after launch
Custom Quote
For projects that don't fit either package, whether that means a smaller scope or a bigger build.
- Changes to either package to fit your project
- Smaller projects scoped to what you need
- Web applications
- Ecommerce
- Custom integrations
Hosting and maintenance$20/mo
What every site needs to stay online, fast, and secure.
- Managed hosting with SSL
- Automatic backups
- Security and dependency updates
- Light ongoing support
Care Plan (Optional)$150/mo
For businesses that want ongoing changes handled for them.
- Everything in Hosting and maintenance
- One consolidated content update each month, with no set limit on the amount of copy you want to revise or add, as long as it's all provided together in one document and fits within the existing site structure
- Monthly report on traffic, search rankings, and conversions, if desired
- Cancel anytime
Hosting is optional if you already have your own provider.
Roofing Website Questions
The things people usually want to know before starting a project.
How long does it take to build a roofing website?
Most projects are finished in 2 to 4 weeks, but this varies drastically with scope. A focused site moves quickly, while a larger build with many service and location pages takes considerably longer. You'll have a realistic timeline before anything starts.
Why does SEO matter for roofing companies?
Many homeowners searching for a roofer start with Google. A site that isn't structured for local search can lose those leads to competitors whose sites are. SEO foundations are built into every project.
How do I get my roofing site to rank higher?
Start with the site itself: service pages with real detail on the work you do, a complete Google Business Profile, and pages that load fast on a phone. Once that foundation is in place, getting linked from reputable sites tends to matter most. Local suppliers, trade associations, chambers of commerce, and press coverage are all signals that credible sites vouch for you.
What actually drives more roofing leads?
Real job photos, visible reviews, and a clear path to request a quote. Homeowners want to see your actual work before they call, and the site needs to make contacting you just as easy.
What if I already have a website?
I'll audit what you have and point out what may be costing you leads. If pages are already bringing in search traffic, the rebuild is planned around them so that work isn't lost.
Do I own the website when it's finished?
Yes. The domain, the code, and the content are yours. I register the domain in your name, or transfer an existing one, and everything I build stays with you if you ever decide to work with someone else.
Still have a question?
Happy to answer anything specific to your situation before you commit to anything.
Let's Talk About Your Project
Tell me more about your business, and I'll follow up with you to provide a proposal covering scope, timeline, and pricing.