Solar Websites That Generate More Leads
Custom solar sites built to rank locally, answer the questions homeowners actually ask, and make it easy to request a quote or consultation.
New Lead
3 leads today
via contact form
Google Ranking
First Page
↑ 6 positions
Page Speed
60 / 100
Google score
Monthly Visits
2,840
+31% this month
No Hidden Fees
What Every Solar Project Includes
Local SEO Setup
Service and location pages built so you rank when homeowners search nearby.
Fast Load Times
Optimized for mobile and desktop, which also helps your Google ranking.
Trust Signals Built In
Reviews, certifications, and installer credentials front and center.
Easy to Contact
Phone number always visible with short, mobile-friendly consultation request forms.
Location Pages
Dedicated pages for each area you serve so you rank where you install.
Keyword Research
A look at competing solar companies in your area before any design decisions.
Google Analytics
See where visitors come from and which pages drive the most leads.
Direct Access
No account managers or handoffs. Reach me directly and I handle it.
The Real Cost of a Bad Website
Solar buyers research for weeks. Your site is the first impression.
Homeowners shopping for solar spend more time researching than almost any other purchase. If your site doesn't show up in search, doesn't answer their questions, or looks less credible than a competitor's, they move on. A clear, fast site that builds confidence wins the consultation.
Slow sites lose leads before anyone reads a single word.
Homeowners compare multiple companies before reaching out to any.
Certifications and reviews are what turn browsers into leads.
What homeowners research before requesting a quote
- Reviews and installer certifications
- Estimated savings and payback period
- Which incentives or rebates apply
- Which states or cities you install in
- How the installation process works
Local Search
Why Local SEO Matters for Solar Companies
Solar buyers research for weeks, but that research still starts with a Google search like "solar installer near me." A solar website is not competing on design alone, it is competing on whether Google trusts it enough to show it first.
Location Pages
A separate page for every city or region served tends to outrank one page trying to cover an entire service area at once.
Service Pages
Panel installation, battery storage, and maintenance on their own pages give Google more specific content to match against each search.
Page Speed
Most searches for a solar installer happen on a phone. A slow-loading page tends to lose that visitor before it ever loads.
Real Content Depth
Thin pages with a couple hundred words rarely hold a top position for long, even if they rank briefly after launch.
A solar website built around this structure, rather than a single homepage trying to cover everything, is what tends to move a site from the bottom of page one into the top three results over time.
About The Process
Five clear phases from first call to launch.
Starts with a one-on-one call to discuss your goals, audience, and the purpose of your website. This is where I learn what sets your business apart and what success looks like for you. By the end, you'll have a clear picture of the plan, and I'll have everything needed to put together a detailed proposal.
A no-pressure conversation with no commitment required to get started.
Just bring your ideas. A few reference sites or competitor examples help, but nothing is required.
By the end, it's clear whether it's a good fit and there's a solid approach mapped out.
After the call, you'll receive a detailed proposal with goals, scope, timeline, and pricing.
Once the proposal is approved, planning begins. I outline your site structure, content needs, project timeline, and relevant competitor insights. Before design begins, you'll know exactly which pages are being built, what content is required, and when each milestone will be delivered.
Every page planned before design begins so nothing gets missed.
I review what others in your space are doing so your site is positioned to stand out.
Each milestone is mapped out so you know exactly what to expect and when.
Priorities shift, and adjustments to the plan are easy to make before design work starts.
With the plan approved, I move into design. This phase is about establishing the right visual direction for your brand and getting alignment on the look and feel. You'll review mockups, share feedback, and sign off on the direction before development begins.
Page mockups are shared to establish the look and feel before development begins.
No revision caps. Refinements continue until you're completely happy with the look and feel.
Colors, fonts, and visual style are locked in early so there's a clear direction going into development.
I can work with what you have or suggest colors, fonts, and visuals that fit your goals.
Once the design is approved, development begins. I build using modern, high-performance tools like Next.js and Tailwind CSS, ensuring your site loads fast, looks great on every device, and follows SEO best practices. You'll receive progress updates and can preview the site in a private test environment before launch.
View your site as it's built in a private test environment, with no waiting until launch.
Looks and works great on every device, from phones to large monitors.
Built with Next.js and Tailwind. Includes a third-party speed report after development.
Connect analytics, contact forms, booking tools, and email marketing platforms.
Need to edit content yourself? I can integrate Sanity for easy, ongoing content management.
The launch phase is where everything comes together. Before going live, I thoroughly test your website across devices, browsers, and screen sizes to ensure everything performs flawlessly. I handle deployment, hosting setup, and performance configuration so your site launches smoothly. I'll walk you through how to manage it going forward.
Hosting, domain, SSL, and performance configuration all set up and ready to go live.
Reliable, fast hosting with SSL, monitoring, backups, and light ongoing support.
Get Google Workspace or Microsoft 365 configured with your custom domain.
I'll walk you through how to manage your site and request future changes.
Google Analytics or similar tools set up so you can track traffic from day one.
Transparent Pricing
Website Packages
Custom Website
- Custom Design and Development
- Mobile Responsive & Fast Loading
- On-Page SEO ConfigurationSetup of the behind-the-scenes elements search engines read, like page titles, meta descriptions, headings, and image tags, so your pages are properly understood and eligible to rank.
- Domain and Business Email SetupAlready have a domain? It gets connected to your hosting for you. Need one? You are guided through choosing and purchasing it. A professional email at your domain, like you@yourbusiness.com, can be set up as well.
- Support Through Launch
Growth Package
- Everything in Custom Website
- Local Keyword & Competitor Research
- Individual Service PagesA dedicated page for each service you offer, targeting the specific terms clients search for. Separate pages tend to rank for more searches than one page trying to cover everything.
- Google Analytics SetupTracks how visitors find and use your site, which pages get the most attention, and where inquiries come from, so decisions are based on real data.
- Search Console SetupConnects your site to Google to monitor how it appears in search, which terms bring visitors, and any indexing issues that could hold rankings back.
Complete Local Package
- Everything in Growth Package
- Google Business Profile OptimizationSetting up and refining the listing that appears in Google Maps and local search, with accurate details, categories, services, and photos so nearby clients can find and trust you.
- Online Scheduling IntegrationsLets clients book directly from your site using a tool that fits your workflow, such as Calendly, Acuity, or Cal.com. Consultations, calls, and appointments can sync to your calendar automatically.
- 3 SEO Articles Written for Your MarketArticles that help you show up in organic search for people in the informational stage, catching their attention early and building trust before they move into the buying stage.
- Service-Area Pages for Nearby Cities
Every package is also available as a $0-down, month-to-month plan with hosting and support included. Just ask.
FAQ
Common Questions
Have a question not covered here? Happy to answer anything specific before you commit to anything.
Send a messageHow long does it take to build a solar website?
The timeline varies greatly depending on your individual needs, but most projects are finished in 2 to 6 weeks.
Why does SEO matter for solar companies?
Most homeowners start their solar research with a Google search. If your site isn't structured for local search, those leads are going to whoever is. SEO foundations are built into every project.
How do I get my solar site to rank higher?
Location pages, fast load times, and properly structured service content are all factors within the site itself that Google rewards. A site with a dedicated page for each area you install in tends to perform significantly better than a generic one-page site.
What actually drives more solar leads?
Homeowners considering solar do a lot of research before they reach out to anyone. A site that answers their real questions, shows your credentials, and makes it easy to request a consultation converts far better than one that just lists your services.
What if I already have a website?
I'll audit what you have and identify exactly what's costing you leads. The new site is built better, and the transition is handled so you don't lose any existing Google rankings in the process.
Ready to Get Started?
Tell me about your solar business and what you want your site to do. I'll put together a clear plan and let you know exactly what's involved.
Or reach me at (727) 334-2543 or tristan@parrishdesign.com